Pre-Owned vs. New: Why Buying a Pre-Owned Luxury Watch Pays Off
Luxury watches are more than mere timepieces; they embody style, craftsmanship, and often serve as a form of investment. Before making a purchase, many customers face the key question: new or pre-owned?
In an era of increasing digitalization, transparent markets, and growing awareness of sustainability, the market for pre-owned watches is gaining ever greater significance. As a traditional family-owned business with over 165 years of experience, we offer you a well-founded insight into both options – and demonstrate why purchasing a pre-owned luxury watch, particularly from a trusted specialist like Spliedt, is a compelling choice.
1. Price Advantage and Realistic Market Values
The purchase price represents one of the primary differences between new and pre-owned watches. Like automobiles, new models experience an immediate depreciation upon purchase. As soon as a watch leaves the salesroom, its market value diminishes – regardless of brand or model.
Pre-owned watches, by contrast, have already absorbed this depreciation. Their price reflects realistic market conditions and often remains stable. For popular models such as the Rolex Submariner or the Omega Speedmaster, an appreciation in value is even possible.
- Entry at a more attractive price point
- More watch for your budget: superior models at the price of new entry-level ones
- Lower risk of post-purchase depreciation
2. Transparent Value Development Over List Prices
The official retail prices of many luxury watches only loosely align with actual market demand. Models such as the Patek Philippe Nautilus or the Rolex Daytona are beim
